Fidel Lirio is a creative professional, having worn many hats throughout his career.
His background in merchandising, marketing and creative are integral to his creative process. It’s his understanding of this cross-functional relationship to inform his creative decisions are what make him unique. For him, it’s not just “art for art’s sake,” but ultimately, to contribute to the success of the project at hand.
Fidel has served as a global creative lead for the Dockers brand. He oversaw areas of visual merchandising and brand photography. He was also a principle designer for the new Dockers® global store concept.
As an Art Director, he thrives on collaboration; engaging the strengths of the team’s talents— from the photographer to the graphic designer, are what he believes makes a project successful.
Levi Strauss & Co., Dockers® Excellence Award • 2011
Women's Wear Daily, Best In Show (Magic Las Vegas) •2008
City of San Francisco, Mayor's Certificate of Honor • 2008
San Francisco LGBT Pride, Community Inspiration Award • 2007
Gap Inc., Exceed Award • 2006